Relais Margherita comes from the restoration of an old family estate in Puglia, inherited from the grandfather and set right next to the railway tracks. Dating back to 1926, the place is reinvented by his grandchildren as a relais, keeping the bond with the family’s history alive.
The visual identity is inspired by the grandfather’s favourite song, “Margherita”. The daisy (margherita in Italian) becomes the symbol of the relais, drawn as if moved by the wind, echoing the lyrics of the song and the passing of the train, the defining feature of the place.
Art direction, Type design,
Graphic design, Visual identity
ONGOING
(05)RELAIS MARGHERITA
ONGOING — Commissioned
Relais Margherita comes from the restoration of an old family estate in Puglia, inherited from the grandfather and set right next to the railway tracks. Dating back to 1926, the place is reinvented by his grandchildren as a relais, keeping the bond with the family’s history alive.
The visual identity is inspired by the grandfather’s favourite song, “Margherita”. The daisy (margherita in Italian) becomes the symbol of the relais, drawn as if moved by the wind, echoing the lyrics of the song and the passing of the train, the defining feature of the place.
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