Rosèèèhhh is a brand identity project for a fresh, fruity rosé made by the Skomina winery and designed for the most convivial and spontaneous moments.

The visual identity reinterprets the pop, colourful graphics of 1960s vintage firework packaging, turning them into a contemporary and playful system. The name comes from the spontaneous exclamation of a toast: an expression of enthusiasm that tells how the product is enjoyed and shared.