Bouga starts from the idea of a beach bar steeped in a Mediterranean atmosphere, where the beach landscape meets the spontaneous, lively and colourful character of the bougainvillea around it. The name itself is inspired by the flower, turning it into a distinctive element of the identity and the starting point for the whole visual world.

The identity mixes vintage references and summer moods, reinterpreted through bright colours, soft shapes and a pop, playful language.